Where are your homes for sale?

An Explanation for Homesellers

As agents we are employed by you, the homeseller, to find a buyer for your home. It is our responsibility to sell your home for the best market value.

Our first duty is to protect the value of your home. By displaying specific details of homes on the Internet, it means anyone can look at your home - neighbours, other real estate agents and, of course, homebuyers. If your home does not sell, it quickly goes stale. It becomes known as the local 'lemon'.

It is well-known in real estate that the purpose of Internet advertising is not to sell a home, but to find more homesellers. Many people looking to buy a home are also looking to sell a home. By seeing lots of homes advertised it creates the impression that the agent is large and active. This may be so; but, as a homeseller, your first priority is to protect the value of your home. You want to sell for the best price. An agent can be large and active and still not get the best price.

Buyers do not buy homes because of the Internet, they buy because they like a home. They need to SEE your home.

The average buyer spends more than three months looking for a home. Sure, many of them use the Internet, but they are looking for information, they are doing research and they are looking for an agent who has the right home to suit them.

In order to buy your home, buyers have to INSPECT your home. When the buyers contact us - as hundreds do - we discover what they want. If we feel your home will suit them, we arrange a time for the buyers to inspect your home.

Genuine homebuyers love our method of finding a home. They may not be able to buy a bargain, but to a genuine buyer the most important requirement is finding the right home at a price they can afford. To a seller, the most important point is the right market price. And this cannot be done by specifically advertising a home. Advertising does not sell homes, it just attracts buyers. But there are other more efficient ways of attracting buyers without damaging the value of an owner's home by mass advertising it.

Please Read this Article
How Typical Advertising gets Lower Prices
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