Why Print Doesnt Add Up

The internet has just about killed off newspapers world wide. With it has gone the rivers of gold – the classifieds.

Classified advertising for cars, real estate and jobs all underpinned newspaper’s profits.

The rivers of gold for newspapers also created rivers of gold for estate agents. Agents packaged up expensive and largely needless print campaigns that home sellers were convinced to pay for upfront.

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The Price Game

It wasn’t so long ago, when a homeowner decided to sell their property the agent would advertise it for the agreed price. The price was set by the agent in consultation with the homeowner.

The advertised price was simply the price the owner wanted – it was straightforward, transparent and honest. Why has the advertised price of many properties today become so misleading?

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