Internets Impact On Real Estate

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While the internet has brought many positives, particularly the way marketing costs have been driven down thanks to web sites lowering the need to rely on print media and the ease of email communication with buyers en masse, there is a downside.

The history of virtually any property that has been bought, sold or withdrawn from the market in the past can be found on the net.

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Coming, Ready Or Not

When you first list your property on the market, your greatest desire is also your greatest fear. It’s the early offer. Waiting for the agent to provide feedback after the first inspection is a nerve wracking time. Is the home presented correctly? Is the pricing strategy in line with the market? Will people like it?

If the response to those questions is favourable and a buyer makes an early offer, suddenly the nervous energy shifts. Is it too quick? How long should it stay on the market? It’s only early, we are in no rush.

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Price Your Property To Move

You have a much better chance of selling your property quickly and for more if you price it to meet the market in the first weeks of the marketing campaign.

This strategy is much more successful than pricing it high and hoping that someone may pay that ‘premium’ price.

You should always be careful of an unscrupulous agent promising you an unrealistic price.

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Confidential

 

Nearly every buyer asks the question – “Why are the owners selling?” The answer to this seemingly innocent question can have far reaching effects during any negotiation process.

Buyers are always amazed how often an agent will disclose the personal details of their paying client, the homeowner. Innocuous responses such as ‘the owners are going their separate ways’ or ‘they cannot afford to hang onto this investment home anymore’.

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